CLARITY IS THE PRODUCTThinking on narrative, video,
and what comes first.
Writing on why the story always comes before the screen, and what happens when organizations get that order right.
What the Tech Industry and Higher Education Have Both Been Building Toward, And Why the Answer Is the Same
There is a software development tutorial somewhere on YouTube, made by an engineer on the Bangalore team, that I cannot get out of my head.
The engineer knew the material cold. The content was exactly what a developer needed at a specific moment in a product integration. The problem was the audio. The room was wrong, the microphone was wrong, and at several critical moments in the tutorial, the moments where the viewer most needed to follow along, what was being said was simply too hard to parse. Not because the engineer's English wasn't functional. Because the cognitive load of decoding the audio left nothing for the brain to do with the information it was trying to receive. (Cognitive Load Theory, John Sweller, 1988 — established that extraneous cognitive load imposed by poor presentation degrades learning outcomes regardless of content quality.)