NARRATIVEI work at the intersection of narrative, leadership, and video.
Helping organizations clarify what matters most before investing in execution. The process is deliberate, collaborative, and grounded in listening first.
THE APPROACHMeaning before momentum.
Most organizations don't struggle with making content. They struggle with knowing what story to tell. The gap isn't creative talent or production capacity—it's narrative clarity at a leadership level.
I close that gap. As a Fractional Head of Narrative & Video, I embed with your team to define the story, build the system to scale it, and align execution to strategy. Video is a critical tool—but it's downstream of the narrative, not the starting point.
Every engagement is thoughtful by design, focused on meaning before momentum, and built to support understanding that lasts.
SERVICESHow I work with organizations.
1
Fractional Narrative & Video Leadership
Senior-level guidance to align story, messaging, and video around what matters most. I embed with your team—attending the meetings that matter, guiding vendors and internal creators, and owning the narrative the way an internal executive would. Scoped to the timeline you actually need, typically 3–6 months.
2
Narrative & Messaging Diagnostics
A focused assessment to identify where clarity breaks down and what to fix first. I interview leadership independently, audit existing content for coherence, map the buyer decision journey, and deliver a Narrative Brief—one strategic story document your entire organization can point to.
3
Executive & Faculty On-Camera Coaching
Practical coaching to help leaders communicate complex ideas clearly and confidently on camera. This isn't media training—it's narrative preparation. We work on the story first, then the delivery. The result is leaders who feel natural because the ideas are clear, not because they've been coached to perform.
4
Education-First Storytelling Systems
Thoughtful storytelling approaches that strengthen understanding, credibility, and engagement. Designed for organizations where adoption depends on comprehension—not just attention. I design content ecosystems that teach, build trust, and compound over time rather than chase trends.
WHO I WORK WITHBuilt for complex, meaningful work.
Early-Stage Companies
You're moving fast and need a narrative foundation that can survive your next pivot—without wasting budget on content you'll throw away in six months.
Growth-Stage Companies
Multiple teams are producing content. Output is increasing. Clarity is decreasing. You need someone to re-center the narrative before scale creates permanent fragmentation.
Universities & Higher Ed
Fragmented messaging across departments. Inconsistent storytelling. You need institutional narrative leadership that respects governance and translates academic value into compelling clarity.
Technical Organizations
Your engineering team built something brilliant. Your marketing team is describing something generic. You need the translation layer between technical depth and market clarity.
THE PROCESSThe first 30 days.
Typical engagements run 3–6 months. Some companies start with just the Narrative Audit to see what surfaces. Here's what the first phase looks like:
WEEKS 1–2The Narrative Audit
Independent leadership interviews. Content forensics. Buyer decision mapping. I diagnose where narrative alignment breaks down and why.
WEEKS 2–3The Narrative Brief
One strategic narrative document that becomes the single source of truth. Not a brand guidelines deck. A framework that every team can point to.
WEEKS 3–4The System Design
How the narrative scales across formats, audiences, and time. The content and video architecture your teams and vendors execute against.
months 2–6Guided Execution & Handoff
I embed with your team, attend the meetings that matter, guide execution, and build the system to run without me. The goal is momentum, not dependency.
Let's find out where the
story breaks down.
Start with a Narrative Clarity Call. 30 minutes. Free. Just a diagnostic conversation about whether narrative leadership is the missing piece.