Narrative clarity for complex ideas
I partner with technical, educational, and mission-driven organizations to turn complex work into clear, credible stories that people understand, trust, and adopt.
Fractional Head of Narrative & Video
Most organizations don’t have a content problem.
They have a clarity problem.
As work becomes more complex, messaging fragments. Video exists, but it doesn’t always land. Leaders struggle to explain what they’re building beyond their inner circle.
The result is confusion, slow adoption, and missed opportunities—internally and externally.
Narrative clarity isn’t about simplifying the work.
It’s about making meaning visible.
Most organizations don’t have a content problem.
They have a clarity problem.
As work becomes more complex, messaging fragments. Video exists, but it doesn’t always land. Leaders struggle to explain what they’re building beyond their inner circle.
The result is confusion, slow adoption, and missed opportunities—internally and externally.
Narrative clarity isn’t about simplifying the work.
It’s about making meaning visible.
I own clarity and direction.
I work as a fractional Head of Narrative & Video, partnering with leadership teams to clarify what matters most and align story, messaging, and video around it.
This looks less like producing content and more like:
Defining the core narrative
Translating complexity without dumbing it down
Designing scalable storytelling systems
Guiding executive and faculty presence on camera
Aligning communication with real outcomes
Fractional leadership, not execution-for-hire.
Rather than acting as a vendor or agency, I embed just enough to provide senior-level judgment and direction—without becoming the bottleneck.
My role is to help organizations:
Decide what to say (and what not to)
Align how it’s said across formats
Build systems that scale beyond any one person
Start with a Narrative & Video Clarity Diagnostic
What it includes
Narrative and messaging assessment
Review of key materials and video
Executive or faculty communication observations
Clear Start / Stop / Clarify / Build recommendations
Duration
2–3 weeks
This work is a fit for organizations that:
Are building or explaining something complex
Care about credibility as much as visibility
Need senior-level guidance without adding headcount
Want clarity to drive understanding, adoption, or trust
About Michelle
I’m a senior narrative and video leader with experience working alongside executives, engineers, educators, and mission-driven teams in high-stakes environments.
I’m often brought in when organizations are doing meaningful work but struggling to explain it clearly—especially beyond their inner circle.
My focus is not volume or trends, but clarity that lasts.
If your work matters and your story isn’t landing yet, clarity is usually the place to start.