CLARITY IS THE PRODUCTThinking on narrative, video,
and what comes first.
Writing on why the story always comes before the screen, and what happens when organizations get that order right.
I Was Wrong. Aristotle Called It Peripeteia.
In 2009, I was at the first TEDx Phoenix.
I was working at the University of Phoenix at the time, deep in research into which types of media actually facilitate understanding, particularly in distance and online learning. I had already started to develop an intuition about how learning works: that something about failure, about being wrong first, seemed to be the engine of real comprehension. I just didn't have the language for it yet.
During the event, they showed Mike Rowe's TED talk in its entirety. The one about dirty jobs. The one with the sheep.
Confident, Wrong, Unaware: Why AI Can Produce Errors But Cannot Experience Being Wrong
In 2023, 60% of consumers said they preferred AI-generated creator content to traditional creator content. By January 2026, that number had collapsed to 26%.[1] More than 20% of videos surfaced to new YouTube users now qualify as what critics have taken to calling "AI slop."[2] Americans believe only 41% of online content is accurate, factual, and made by humans. Three-quarters say their trust in the internet is at an all-time low.[3]