About

Michelle Lanier Reid

I work with organizations doing complex, meaningful work that needs to be understood, trusted, and adopted by people beyond their inner circle.

I’m a full-stack creative, narrative, and video leader with experience partnering alongside executives, engineers, educators, and mission-driven teams in high-stakes environments. My work sits at the intersection of narrative clarity, leadership communication, and video strategy—where complexity often breaks down.

Over the course of my career, I’ve led and directed executive storytelling, educational media, and narrative systems for organizations navigating growth, change, or visibility challenges. I’m often brought in when teams have content but lack cohesion, or when leaders struggle to explain their work clearly without oversimplifying it.

Today, I work as a fractional Head of Narrative & Video through lumen8.media, helping organizations clarify what matters most and design storytelling systems that scale.

I don’t focus on content volume or trends.
I focus on clarity that lasts.

Big ideas create impact when they’re clearly understood.

I work at the intersection of narrative, leadership, and video—helping organizations clarify what matters most before investing in execution. The process is deliberate, collaborative, and grounded in listening first.

Every engagement is thoughtful by design, focused on meaning before momentum, and built to support understanding that lasts.

How I Work

  • Senior-level guidance to align story, messaging, and video around what matters most.

  • A focused assessment to identify where clarity breaks down and what to fix first.

  • Practical coaching to help leaders communicate complex ideas clearly and confidently on camera.

  • Practical coaching to help leaders communicate complex ideas clearly and confidently on camera.