FRACTIONAL HEAD OF NARRATIVE & VIDEOBig ideas create impact
when they're clearly understood.
I work with organizations doing complex, meaningful work that needs to be understood, trusted, and adopted by people beyond their inner circle.
As a fractional narrative and video leader, I help teams clarify what matters most and design storytelling systems that scale—so the work speaks as powerfully as the people behind it.
ABOUTMichelle Lanier Reid
I'm a full-stack creative, narrative, and video leader with 15+ years of experience partnering alongside executives, engineers, educators, and mission-driven teams in high-stakes environments.
My work sits at the intersection of narrative clarity, leadership communication, and video strategy—where complexity often breaks down. I'm brought in when teams have content but lack cohesion, or when leaders struggle to explain their work clearly without oversimplifying it.
I don't focus on content volume or trends.
I focus on clarity that lasts.
15+
Years in narrative
& video leadership
10+
Years leading
creative teams
4
Industries served
HOW I WORKNarrative leadership,
not content production.
Every engagement is deliberate, collaborative, and grounded in listening first. I work at the intersection of narrative, leadership, and video—helping organizations clarify what matters most before investing in execution.
01
Fractional Narrative & Video Leadership
Senior-level guidance to align story, messaging, and video around what matters most. I embed with your team and own the narrative at a leadership level.
02
Narrative & Messaging Diagnostics
A focused assessment to identify where clarity breaks down and what to fix first. Leadership interviews, content forensics, and buyer decision mapping.
03
Executive On-Camera Coaching
Practical coaching to help leaders communicate complex ideas clearly and confidently on camera. Not media training—narrative preparation.
04
Storytelling Systems Design
Education-first and adoption-focused storytelling approaches that strengthen understanding, credibility, and engagement at scale.
Ready to find out where
the story breaks down?
A Narrative Clarity Call is 30 minutes. No pitch. No deck. Just a diagnostic conversation about whether narrative leadership is the missing piece for your organization.